EPG Group
EPG Group
EPG Group
Unifying a Global Workforce Brand
Unifying a Global Workforce Brand
Transforming four fragmented service brands into one cohesive, scalable digital ecosystem.
Transforming four fragmented service brands into one cohesive, scalable digital ecosystem.
Transforming four fragmented service brands into one cohesive, scalable digital ecosystem.
Client
EPG GROUP
PROJECT SCOPE
BRAND STRATEGY · VISUAL IDENTITY · DESIGN SYSTEM · UI/UX
BRAND STRATEGY
VISUAL IDENTITY
DESIGN SYSTEM
WEBSITE DESIGN UI/UX
BRAND STRATEGY VISUAL IDENTITY DESIGN SYSTEM UI/UX
Year
2024 - 2025
Role
LEAD BRAND & UI/UX DESIGNER
LEAD BRAND
& UI/UX DESIGNER
THE PROBLEM
EPG Group operated across staffing,migration, payroll, and legal services, each with separate branding, websites, and visual systems.
The fragmented experience made it difficult for clients to understand the company's full offering and weakened its digital presence as a modern tech-enabled business.
THE SOLUTION
I developed a unified brand and digital design system that consolidated EPG Group's services into one cohesive ecosystem.
The refreshed identity introduced a scalable visual language, modernised the company's online presence, and established a stronger foundation for future growth across platforms.
THE PROBLEM
EPG Group operated across staffing,migration, payroll, and legal services, each with separate branding, websites, and visual systems.
The fragmented experience made it difficult for clients to understand the company's full offering and weakened its digital presence as a modern tech-enabled business.
EPG Group operated across staffing,migration, payroll, and legal services, each with separate branding, websites, and visual systems.
The fragmented experience made it difficult for clients to understand the company's full offering and weakened its digital presence as a modern tech-enabled business.
THE SOLUTION
I developed a unified brand and digital design system that consolidated EPG Group's services into one cohesive ecosystem.
The refreshed identity introduced a scalable visual language, modernised the company's online presence, and established a stronger foundation for future growth across platforms.
I developed a unified brand and digital design system that consolidated EPG Group's services into one cohesive ecosystem.
The refreshed identity introduced a scalable visual language, modernised the company's online presence, and established a stronger foundation for future growth across platforms.
Research & Strategy
To understand how EPG Group could better communicate its full offering, I audited existing brand touchpoints, analysed competitors, and explored how successful umbrella brands bring multiple services under one clear identity.
To understand how EPG Group could better communicate its full offering, I audited existing brand touchpoints, analysed competitors, and explored how successful umbrella brands bring multiple services under one clear identity.
One key challenge was giving each service its own identity while ensuring they felt connected to a larger system. This led to the development of a modular visual framework built around simplified geometric forms representing each core service.
To understand how EPG Group could better communicate its full offering, I audited existing brand touchpoints, analysed competitors, and explored how successful umbrella brands bring multiple services under one clear identity.
One key challenge was giving each service its own identity while ensuring they felt connected to a larger system. This led to the development of a modular visual framework built around simplified geometric forms representing each core service.
One key challenge was giving each service its own identity while ensuring they felt connected to a larger system. This led to the development of a modular visual framework built around simplified geometric forms representing each core service.
Service Identity Framework
Together, these forms created a recognisable visual language that balanced service distinction with brand consistency.
Together, these forms created a recognisable visual language that balanced service distinction with brand consistency.
Together, these forms created a recognisable visual language that balanced service distinction with brand consistency.
Payroll
Payroll
Diamond
Diamond
Diamond
Precision • Transparency • Value
Precision • Transparency • Value
Migration
Migration
Circle
Circle
Circle
Movement • Inclusivity • Mobility
Movement • Inclusivity •
Global Mobility
Movement • Inclusivity • Mobility
Staffing
Staffing
Hexagon
Hexagon
Hexagon
Structure • Connection • Unity
Structure • Connection • Unity
Legal
Legal
Square
Square
Square
Trust • Stability • Reliability
Trust • Stability • Reliability
Visual Identity Refresh
Because EPG Group had been operating since 2008, a complete overhaul felt unnecessary.
Because EPG Group had been operating since 2008, a complete overhaul felt unnecessary.
Because EPG Group had been operating since 2008, a complete overhaul felt unnecessary.
Instead, the goal was to modernise the brand while preserving the trust and recognition it had already established.
The result was a more contemporary and flexible visual identity that could scale consistently across digital and marketing touchpoints.
Instead, the goal was to modernise the brand while preserving the trust and recognition it had already established.
The result was a more contemporary and flexible visual identity that could scale consistently across digital and marketing touchpoints.
Instead, the goal was to modernise the brand while preserving the trust and recognition it had already established.
The result was a more contemporary and flexible visual identity that could scale consistently across digital and marketing touchpoints.
The refreshed system introduced:
Expanded colour palette
Gradient framework
Impoved typography
Refined imagery direction
Updated iconography
Scalable digital components
The refreshed system introduced:
Expanded colour palette
Gradient framework
Impoved typography
Refined imagery direction
Updated iconography
Scalable digital components
The refreshed system introduced:
Expanded colour palette
Gradient framework
Impoved typography
Refined imagery direction
Updated iconography
Scalable digital components
Translating the Brand into Digital
Once the visual system was established, I extended the refreshed identity across EPG Group's website experience.
Once the visual system was established, I extended the refreshed identity across EPG Group's website experience.
The unified design system improved consistency across touchpoints, simplified navigation, and made it easier for clients to understand the full breadth of services offered under one brand.
Following the rebrand, I also led the redesign of EPG Group's website, applying the newly established design system across key pages and digital experiences.
Once the visual system was established, I extended the refreshed identity across EPG Group's website experience.
Once the visual system was established, I extended the refreshed identity across EPG Group's website experience.
The unified design system improved consistency across touchpoints, simplified navigation, and made it easier for clients to understand the full breadth of services offered under one brand. Following the rebrand, I also led the redesign of EPG Group's website, applying the newly established design system across key pages and digital experiences.
Once the visual system was established, I extended the refreshed identity across EPG Group's website experience.
The unified design system improved consistency across touchpoints, simplified navigation, and made it easier for clients to understand the full breadth of services offered under one brand. Following the rebrand, I also led the redesign of EPG Group's website, applying the newly established design system across key pages and digital experiences.
Outcome & Impact
Unified four fragmented service brands into one ecosystem:
Developed a scalable visual and digital design system
Strengthened EPG Group's online credibility and positioning
Improved visibility across service offerings
Established a foundation for future website and marketing rollout
Unified four fragmented service brands into one ecosystem:
Developed a scalable visual and digital design system
Strengthened EPG Group's online credibility and positioning
Improved visibility across service offerings
Established a foundation for future website and marketing rollout
Unified four fragmented service brands into one ecosystem:
Developed a scalable visual and digital design system
Strengthened EPG Group's online credibility and positioning
Improved visibility across service offerings
Established a foundation for future website and marketing rollout
The project repositioned EPG Group as a more contemporary workforce brand while creating a flexible foundation for future growth across markets and platforms.
The project repositioned EPG Group as a more contemporary workforce brand while creating a flexible foundation for future growth across markets and platforms.
