FTS Mu Alpha Theta
FTS Mu Alpha Theta
Boosting Student Pride
Refining an original club concept into a recognisable identity across print, social media, and merchandise.
\
Client
FTS MU ALPHA THETA MATH HONORS SOCIETY
PROJECT SCOPE
BRAND IDENTITY · LOGO DESIGN · ILLUSTRATION · PRINT DESIGN · SOCIAL MEDIA
BRAND IDENTITY · LOGO DESIGN · ILLUSTRATION · PRINT DESIGN · SOCIAL MEDIA
Year
2022
Role
BRAND DESIGNER
introduction
The club already had a
starting point.
The club already had a
starting point.
The club already had a starting point.
FTS Mu Alpha Theta is a math honors society at Terry Sanford High School in North Carolina. The students had developed their own logo, bringing together mathematical equations, shield, the school mascot, the Mu Alpha Theta mark, and a sword representing the club's role as its "protectors."
The advisor wanted to develop the idea into a more polished identity that students could recognise and feel proud to call their own.
FTS Mu Alpha Theta is a math honors society at Terry Sanford High School in North Carolina. The students had developed their own logo, bringing together mathematical equations, shield, the school mascot, the Mu Alpha Theta mark, and a sword representing the club's role as its "protectors."
The advisor wanted to develop the idea into a more polished identity that students could recognise and feel proud to call their own.
THE CHALLENGE
Refine the original concept without losing what made it feel like theirs.
the solution
Refining the Original Concept
Keeping the Idea,
Simplifying the Mark
Refining the Original Concept
I simplified the equations into recognisable math symbols to make it easier to read, while keeping a clear connection to the club’s focus on mathematics. The shield anchors the identity, while the pencil replaces the original sword as a familiar symbol of learning and student life. Subtle Mu Alpha Theta references are also worked into the mark, connecting it back to the club’s wider organisation.
I simplified the equations into recognisable math symbols to make it easier to read, while keeping a clear connection to the club’s focus on mathematics. The shield anchors the identity, while the pencil replaces the original sword as a familiar symbol of learning and student life. Subtle Mu Alpha Theta references are also worked into the mark, connecting it back to the club’s wider organisation.
visual identity
Defining the Club’s Look
Defining the Club’s Look
The logo became the foundation for a broader identity designed to feel fun, energetic, and distinctly connected to the school and the club. I developed the supporting elements to give the identity a consistent look across different formats.
The palette combines Terry Sanford's school colours with tones that reflect the club's energy and character. The combination of red, blue, and yellow also pays tribute to the moderator's Filipino heritage.
The logo became the foundation for a broader identity designed to feel fun, energetic, and distinctly connected to the school and the club. I developed the supporting elements to give the identity a consistent look across different formats.
The palette combines Terry Sanford's school colours with tones that reflect the club's energy and character. The combination of red, blue, and yellow also pays tribute to the moderator's Filipino heritage.
visual identity
Defining the Club’s Look
The logo became the foundation for a broader identity designed to feel fun, energetic, and distinctly connected to the school and the club. I developed the supporting elements to give the identity a consistent look across different formats.
The palette combines Terry Sanford's school colours with tones that reflect the club's energy and character. The combination of red, blue, and yellow also pays tribute to the moderator's Filipino heritage.
applications
Putting It Into Practice
Putting It Into Practice
The identity was adapted across posters to give the club a consistent presence around campus, social content such as announcements, math trivia, and riddles to keep students engaged online, and merchandise that gave students a way to carry the club identity beyond school activities.
The identity was adapted across posters to give the club a consistent presence around campus, social content such as announcements, math trivia, and riddles to keep students engaged online, and merchandise that gave students a way to carry the club identity beyond school activities.
applications
Putting It Into Practice
The identity was adapted across posters to give the club a consistent presence around campus, social content such as announcements, math trivia, and riddles to keep students engaged online, and merchandise that gave students a way to carry the club identity beyond school activities.
